Is print media for the shredder?
With circulation figures for print media in decline, should publishers put their efforts into digital, or is there a reason to press on with increasingly costly print runs?
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The potential of the podcast: no longer a periphery media
After looking into the world of podcasts, Dominik breaks down why they are a popular medium, and how brands can use them effectively.
Long live regional and trade media: will quality journalism receive government support?
Drawing on examples of recent investigative stories that hit the headlines, Rachel shares why she believes the role of regional and trade journalism remains essential.
UK PR: media relations tips for US companies
Are you a US company that's looking to create a splash with a PR campaign in the UK? We've shared our top 7 tips for ensuring your media relations work effectively across the pond.
Measuring the impact of media relations: ‘Can Do’ Measurement series, Part 4:
In order to measure the true impact of a piece of coverage, it's important to ask what happens after the initial hit is secured. In the next in our series on measurement, we look at how to do that.
‘Can Do’ Measurement, Part 2: Measuring the impact of social media
Social media plays an important role in sales and marketing strategies. In Part 2 of our measurement series, Danny looks at how you should be measuring your activity on these platforms.
How ‘slow news’ has emerged in a fast-changing media landscape
The way we share and consume news has changed entirely with 24-hour news channels and social media. But a new journalistic style is emerging - we find out more about the growing trend of 'slow news.'
Getting ahead of the media agenda – how to hit a moving target
With a constant barrage of breaking stories and a Covid-19 focused news cycle, it can feel like a struggle to cut through and make yourself heard at the minute.
Good news, bad news or escapism - what do we want from our media during a pandemic?
How have our media consumption habits changed during the coronavirus lockdown? Our London director, Xanthe, collected views from colleagues, partners and journalists on the subject.
Tess the Terrier - Fourth Day's social media influencer
Our very own four-legged brand ambassador, Tess the Terrier, hit the headlines recently as part of #BringYourDogToWorkDay.