A s a start-up, Steamhaus needed to claim its stake and demonstrate where its offering sat in the market – positioning the business as a tailored service rather than the ‘turn it on and off’ perception of traditional data centres. Steamhaus needed a partner who could identify key selling points and communicate them effectively to the media and other stakeholders.
The first step was to carry out a messaging workshop, with the entire team. This allowed all stakeholders to share ideas and agree, as a collective, the brand story we wanted to tell.
This helped us to pursue a two-pronged approach which positioned the business as a young, exciting start-up but also established Steamhaus as thought leaders – with more than 50 years’ combined experience.
The concepts and tone of voice agreed in the workshop also acted as an anchor, helping us to shape how we talked about Steamhaus in all subsequent marketing content, from the web copy to the invitations for the launch event.
Results
Daniel Keighron-Foster, managing director at Steamhaus said: “Working with Fourth Day has been an amazing experience right from day one before our launch. They’ve not only helped us shape our ‘voice’ when producing marketing literature, but also helped us with how we perceive ourselves internally as well, which is vital for a new brand. They work tirelessly for us and proactively come up with ideas on a regular basis. They’ve been an absolute joy to work with.”
"Fourth Day have not only helped us shape our 'voice' when producing marketing literature, but also helped us with how we perceive ourselves internally as well, which is vital for a new brand. "Daniel Keighron-Foster Managing Director, Steamhaus
At a glance:
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Media coverage More than 15 pieces in the company's first quarter -
Industry recognition Listed in top British startups -
Thought leadership Established founder as an authoritative influencer
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