Fourth Day partners with 53two for pro bono public relations project

F ourth Day has announced a new partnership with Manchester-based independent theatre and arts venue 53two.

Our charity and arts team will offer a year’s pro bono PR and comms support and will be responsible for building awareness of the registered charity and its mission to make arts spaces more accessible.

53two aims to address the issue of accessibility and inclusivity across Greater Manchester’s arts scene and champions disabled, disadvantaged and underserved creators and theatregoers alike. It also works to spotlight new writing and regional theatre talent.

Simon Naylor, artistic director at 53two said: “Accessibility is at the heart of everything we do. This includes physical access to the building, British Sign Language (BSL) interpretation and offering affordable and unwaged ticket options. Being able to communicate these values and ensure that we’re reaching the right people is so important, and we’re over the moon to be working with Fourth Day to help get our message out there.’’

Caroline Fletcher, senior account manager at Fourth Day, said: ‘‘Each year, we invite the entire team to nominate a chosen charity that might benefit from strategic advice and communications support. Many of us have a passion for the theatre and the arts and 53two’s ethos and mission really resonated. We’re delighted to partner with Simon and to take 53two’s message to a wider audience.’’

Fourth Day has previously executed pro bono campaigns for The Running Charity, PAPER gallery and Climbing Out.