Why whitepapers are maligned but magnificent
Whitepapers can be a fantastic marketing tool to generate awareness and offer readers a way past a problem. Yet many miss the mark. Here we explain why.
Making a successful whitepaper
For your whitepaper to be a success you’ll need people to like it and share it. But if the design is poor, it will fall at the first hurdle.
Are you getting maximum value from your lead gen content?
There are many ways to draw additional value from your content. Here we share a few tactics we've deployed as part of clients' content campaigns.
4 things to think about before launching an international PR campaign
Launching your business in a new territory? Read Lizzie's top tips on international PR to ensure your communications translate.
Office politics: What's OK to share?
We all have different political views, so what's OK to share with your colleagues in the workplace?
The Best Pre-Work Breakfast Cafes in Manchester
We're spoilt for choice when it comes to choosing a breakfast spot near our Manchester office. We've shared 5 of our favourites in this blog - there's something for everyone here!
‘Bring personality to your content’ - tips for using LinkedIn in 2024
How is LinkedIn changing and what does the future hold for the platform? Find out in this chat with Mark Williams, LinkedIn guru and host of the Informed Podcast
Our favourite curry houses - Manchester and London
It's National Curry Week so we’ve shared our team's go-to spots for a great lunch in Manchester and London.
How important is a CEO’s profile to the success of a startup?
We’re often asked by clients about building their CEO's image. For startups looking for investment, it can make a huge difference.
Fourth Day PR to deliver pro bono support to the Greater Manchester Mayor’s Charity
Fourth Day will provide PR and content support to the Greater Manchester Mayor’s Charity as part of its charity partner programme.
The best coffee shops in Manchester
As today is International Coffee Day, we thought it was time to revisit and review a few of our favourite places to meet over a coffee.
Why SMEs should think about PR from the offset
For a small business, PR can sound quite intimidating - but a good approach can underpin and support all other marketing activities
How to target and attract the right investors
We share some tips from the VCs at the latest MeetFounders Venture Capital Night on how startups can target and attract the right investors
Cancel all plans for the weekend! Would you be ready to handle a crisis?
When disaster strikes, what's the first thing that businesses should do? Nikki shares a few crisis comms dos and don'ts with Manchester Digital
Quandoo for Restaurants selects Fourth Day as UK and International PR partner
We're thrilled to be working with international restaurant booking platform Quandoo, managing thought leadership programmes across the UK, Germany and Australia
Over and out(age) - communications in a crisis
We reflect on one of the biggest IT outages in history and consider how the two tech companies at the heart of the crisis handled their communications
Scaling your business - tips from the VCs
Following July's MeetFounders event, we share some of the wisdom imparted by panellists - including what VCs look for when they're considering helping a company scale up
Has Generative AI made writer’s block a thing of the past?
Can GenAI be a helpful tool in overcoming writer's block? Xanthe gathers opinions from PR peers.