Fourth Day | Tech PR Agency

Don’t get accused of greenwashing: why brands must back up their claims

Paul Maher, Head of Client Strategy, explains why brands must back up their environmental claims to avoid greenwashing

How important is a CEO’s profile to the success of a startup?

We’re often asked by clients about building their CEO's image. For startups looking for investment, it can make a huge difference.

Fourth Day PR to deliver pro bono support to the Greater Manchester Mayor’s Charity

Fourth Day will provide PR and content support to the Greater Manchester Mayor’s Charity as part of its charity partner programme.

The best coffee shops in Manchester

As today is International Coffee Day, we thought it was time to revisit and review a few of our favourite places to meet over a coffee.

Why SMEs should think about PR from the offset

For a small business, PR can sound quite intimidating - but a good approach can underpin and support all other marketing activities

How to target and attract the right investors

We share some tips from the VCs at the latest MeetFounders Venture Capital Night on how startups can target and attract the right investors

Cancel all plans for the weekend! Would you be ready to handle a crisis?

When disaster strikes, what's the first thing that businesses should do? Nikki shares a few crisis comms dos and don'ts with Manchester Digital

Quandoo for Restaurants selects Fourth Day as UK and International PR partner

We're thrilled to be working with international restaurant booking platform Quandoo, managing thought leadership programmes across the UK, Germany and Australia

Over and out(age) - communications in a crisis

We reflect on one of the biggest IT outages in history and consider how the two tech companies at the heart of the crisis handled their communications

Scaling your business - tips from the VCs

Following July's MeetFounders event, we share some of the wisdom imparted by panellists - including what VCs look for when they're considering helping a company scale up

Has Generative AI made writer’s block a thing of the past?

Can GenAI be a helpful tool in overcoming writer's block? Xanthe gathers opinions from PR peers.

The Ethical Supply Chain Program selects Fourth Day as UK and International PR partner

We're thrilled to be working with the Ethical Supply Chain Program, promoting the organisation's quest to champion integrity, transparency and sustainability across international supply chains.

Interview with Jason Bradwell: Why I set up the B2B Better podcast

What's involved in making a great podcast? We asked Jason Bradwell, host of the B2B Better podcast, to share his experiences and advice.

The rise of podcasts – and what it means for B2B marketing

To help understand why podcasts appeal to B2B audiences we spoke to Jason Bradwell, host of the B2B Better podcast. Here he shares his insights on what works… and what doesn’t.

Awareness days: tool to generate buzz or opportunity for authentic engagement?

How can brands authentically and effectively engage in conversations around awareness days? Danny highlights what to do - and what not to do - in his blog