What do you mean? The art of creating jargon-free B2B tech copy
At Fourth Day, we are well versed in the art of translation. Often, as any B2B tech PR will know, we are translating tech-heavy copy into easy-to-understand content.
The potential of the podcast: no longer a periphery media
After looking into the world of podcasts, Dominik breaks down why they are a popular medium, and how brands can use them effectively.
What does chaos at Twitter mean for you and me?
Elon Musk's first week as owner of Twitter has been a whirlwind with mass sackings and new pricing models. Will we see him shaking things up for users and brands too? Paul shares some thoughts
Ban the billboard? Ooh no!
In her latest blog, Rachel takes a deep dive into the world of Out of Home (OOH) advertising, which she learnt more about during a campaign for our client, the Responsible Car Wash Scheme.
How to generate headlines with a great survey – Q&A
Great statistics have the power to capture people’s attention. We sat down for a Q&A with Censuswide’s Connor Sharp to get the low down on how brands can grab the headlines using the power of surveys.
Can TikTok and Insta Take Over the Traditional News Industry?
A 2023 Reuters Institute report has found that more young people are accessing news on Tiktok. What are the implications of this? Dominik Jones shares his thoughts.
Long live regional and trade media: will quality journalism receive government support?
Drawing on examples of recent investigative stories that hit the headlines, Rachel shares why she believes the role of regional and trade journalism remains essential.
New to event organising? Here’s how to succeed
If you’re a marketer planning your first event, it can be all too easy to get distracted by the logistics and overwhelmed by smaller details. Lizzie shares some pointers to help keep things on track.
The PR tale behind Wagatha Christie
The Wagatha Christie trial has become a welcome distraction from the harsh realities of actual news. Rachel shares why the part she's really fascinated about is a PR consultant's involvement.
Pooling resources at the company offsite
Last month, we enjoyed our first company offsite in two years, spending three days in Portugal. Xanthe summarises her thoughts on the trip and why it's so valuable to spend time together as a team.
Founders and Funders: it’s all about the story
Fourth Day was recently a proud sponsor of the excellent 'Women in Venture Capital Night' organised by the MeetFounders organisation. Xanthe shares what she learnt from the evening in her blog.
20 years of Fourth Day
Marking Fourth Day's 20th anniversary this year, Nikki and Xanthe share their thoughts and thanks in this blog post.
Supporting brands in their European expansion: 4 points to consider
Is your brand planning a European expansion? Nikki shares four pointers in this blog to help guide you with your communications strategy
UK PR: media relations tips for US companies
Are you a US company that's looking to create a splash with a PR campaign in the UK? We've shared our top 7 tips for ensuring your media relations work effectively across the pond.
The power of personal profile - how PR can help to attract investment
At B2B Marketing Expo 2021, Nikki Scrivener spoke to Paul Billingham of Knight Corporate Finance about the power of PR & how raising a personal profile can attract investment. Here are our takeaways
The best coffee shops in London
With so many options to choose from, where should you go for coffee in London? We thought it would be helpful to share a few of our favourite spots.
7 tips on PR for tech startups
PR is a brilliant means for tech startups to get their name out there in a credible way. But it can be hard to know where to begin. We've provided 7 tips that will help you get started.
Don’t just make a podcast – create something worthy of recommendation
The best PR happens when people and brands are recommended independently. That's why, if you’re going to produce your own podcast, you need to make sure people feel confident about passing it on.