All about Nikki
Nikki co-founded Fourth Day in 2002 and has over 20 years experience in PR, communications and crisis management. Her experience spans technology, retail, not for profit and professional services. She is based in the Manchester office, which opened in 2011.
Nikki heads up client services for Fourth Day and provides strategic support across the company’s client base. She is doggedly persistent in her desire to get the best results and to prove the value of PR to organisations. She loves developing the Fourth Day team – which is jam-packed with inquisitive, entrepreneurial and creative minds, helping them to realise their full potential.
As well as volunteering as a mentor to start-up tech firms in the North West, Nikki also sits on the board of the social enterprise, Girls Out Loud.
Outside of Fourth Day she is a big music fan, a mum of three, ‘momager’ to a budding rock star and a lifelong supporter of West Bromwich Albion FC.
Recent articles by Nikki
Breaking the Fourth Wall... with Sasha El-Halwani, D2L
In our first edition of Breaking the Fourth Wall, Nikki speaks to Sasha El-Halwani, Integrated Marketing Manager at D2L, about how one conversation sparked a nine-month full funnel marketing campaign.
Cancel all plans for the weekend! Would you be ready to handle a crisis?
When disaster strikes, what's the first thing that businesses should do? Nikki shares a few crisis comms dos and don'ts with Manchester Digital
The power of raising your profile – how PR can help to attract investment
We speak to tech companies at all stages of their journey about the power of PR. This blog shares some key things to consider.
The blurred lines between personal and brand reputation
Building an individual profile can be hugely beneficial for business - but how do you get it right? Nikki shares some key questions for CEOs, business leaders and marketing teams to consider.
2023. Like 2022, but better?
With 2023 just around the corner, Nikki shares her hopes, fears and crystal ball guesses on what might be in store for PR, digital, content and the world in general over the next 12 months
20 years of Fourth Day
Marking Fourth Day's 20th anniversary this year, Nikki and Xanthe share their thoughts and thanks in this blog post.