All about Paul
Following a degree in Economic History, Paul gained the NCTJ journalism qualification and went on to become an award winning news editor, business writer and technology journalist. He joined Fourth Day in 2013 as Content Director and has since completed a Mini MBA in Marketing.
Paul helps clients to influence potential customers via content marketing. This involves finding ways to connect with target audiences across multiple marketing channels, in order to build reputation and nurture interest in the brand.
A countryside dweller, Paul loves family life in the hills, health and fitness and chatting all things sport and politics.
Recent articles by Paul
Why whitepapers are maligned but magnificent
Whitepapers can be a fantastic marketing tool to generate awareness and offer readers a way past a problem. Yet many miss the mark. Here we explain why.
Making a successful whitepaper
For your whitepaper to be a success you’ll need people to like it and share it. But if the design is poor, it will fall at the first hurdle.
Are you getting maximum value from your lead gen content?
There are many ways to draw additional value from your content. Here we share a few tactics we've deployed as part of clients' content campaigns.
Interview with Jason Bradwell: Why I set up the B2B Better podcast
What's involved in making a great podcast? We asked Jason Bradwell, host of the B2B Better podcast, to share his experiences and advice.
The rise of podcasts – and what it means for B2B marketing
To help understand why podcasts appeal to B2B audiences we spoke to Jason Bradwell, host of the B2B Better podcast. Here he shares his insights on what works… and what doesn’t.
5 things that will help you become a great podcast guest
How to be a great podcast guest
Suzi Dale, director and executive producer at podcast creators Story Publishing shares 5 five tips that will help you become a great podcast guest