All about Rachel
Rachel has worked in PR for 20 years and joined Fourth Day in 2006. She has worked in both B2B and B2C markets and her career has seen her handing prizes to Prince Charles at an awards ceremony, appearing on the Chris Evans breakfast show in rollerboots and lining up with cabinet ministers for a DTI launch.
Rachel is a brilliant storyteller and is a big fan of the age old communication technique of talking. She just wishes more journalists would pick up their phones to chat! A graduate of French and Italian, Rachel loves languages and is currently learning the ukelele.
Recent articles by Rachel
How important is a CEO’s profile to the success of a startup?
We’re often asked by clients about building their CEO's image. For startups looking for investment, it can make a huge difference.
Is print media for the shredder?
With circulation figures for print media in decline, should publishers put their efforts into digital, or is there a reason to press on with increasingly costly print runs?
What do the French think about the UK's working lunch culture?
In the UK, the working lunch is part of office culture for many of us - but in France, it is seen as an important time for socialising. Rachel asks our French colleagues and clients for their insight.
Ban the billboard? Ooh no!
In her latest blog, Rachel takes a deep dive into the world of Out of Home (OOH) advertising, which she learnt more about during a campaign for our client, the Responsible Car Wash Scheme.
Long live regional and trade media: will quality journalism receive government support?
Drawing on examples of recent investigative stories that hit the headlines, Rachel shares why she believes the role of regional and trade journalism remains essential.
The PR tale behind Wagatha Christie
The Wagatha Christie trial has become a welcome distraction from the harsh realities of actual news. Rachel shares why the part she's really fascinated about is a PR consultant's involvement.