About Xanthe
Xanthe co-founded Fourth Day in 2002, having worked previously in PR, journalism and IT. She is based in our London office and specialises in messaging, writing and crisis management. One of her favourite things is meeting people running businesses, learning about new technologies and working out how Fourth Day can help them.
When not working with clients, Xanthe oversees the operational side of Fourth Day, making sure that the company’s team development, finance and business planning are all on track. Her guilty secret, which she has attempted in vain to hide from PR colleagues, is that she quite likes spreadsheets.
Xanthe also loves theatre and the arts and is very happy that Fourth Day’s London office is located in Somerset House, where creative endeavours are nurtured.
Recent articles by Xanthe
ESG reporting: a job worth doing
If you’re not legally required to report on environmental, social and governance ESG, should you be doing it anyway? And if so, what’s the best way to proceed?
Why create an ESG strategy?
As we started advising some of our clients on how to communicate what they stand for, we decided to take a closer look at our own setup.
Has Generative AI made writer’s block a thing of the past?
Can GenAI be a helpful tool in overcoming writer's block? Xanthe gathers opinions from PR peers.
The value of awareness, credibility and reputation
Xanthe shares her top tips for building a well-constructed PR campaign with Comms Business, a publication covering the ICT Channel
American investors, AI and living forever
Xanthe attended the Sifted Summit where she listened to funders and startups from the tech industry talking about everything from the latest trends, to thorny topics.