About Xanthe
Xanthe co-founded Fourth Day in 2002, having worked previously in PR, journalism and IT. She is based in our London office and specialises in messaging, writing and crisis management. One of her favourite things is meeting people running businesses, learning about new technologies and working out how Fourth Day can help them.
When not working with clients, Xanthe oversees the operational side of Fourth Day, making sure that the company’s team development, finance and business planning are all on track. Her guilty secret, which she has attempted in vain to hide from PR colleagues, is that she quite likes spreadsheets.
Xanthe also loves theatre and the arts and is very happy that Fourth Day’s London office is located in Somerset House, where creative endeavours are nurtured.
Recent articles by Xanthe
(Not) everybody’s heard about the bird(s)
From the company's inception in 2002 until present day, Xanthe walks us through the evolution of Fourth Day's brand.
Breaking the Fourth Wall... with Sarah Turner, The Value Engineers
In the third edition of our interview series, 'Breaking the Fourth Wall', we speak to design and branding expert Sarah Turner.
ESG reporting: a job worth doing
If you’re not legally required to report on environmental, social and governance ESG, should you be doing it anyway? And if so, what’s the best way to proceed?
Why create an ESG strategy?
As we started advising some of our clients on how to communicate what they stand for, we decided to take a closer look at our own setup.
Has Generative AI made writer’s block a thing of the past?
Can GenAI be a helpful tool in overcoming writer's block? Xanthe gathers opinions from PR peers.