About Xanthe
Xanthe co-founded Fourth Day in 2002, having worked previously in PR, journalism and IT. She is based in our London office and specialises in messaging, writing and crisis management. One of her favourite things is meeting people running businesses, learning about new technologies and working out how Fourth Day can help them.
When not working with clients, Xanthe oversees the operational side of Fourth Day, making sure that the company’s team development, finance and business planning are all on track. Her guilty secret, which she has attempted in vain to hide from PR colleagues, is that she quite likes spreadsheets.
Xanthe also loves theatre and the arts and is very happy that Fourth Day’s London office is located in Somerset House, where creative endeavours are nurtured.
Recent articles by Xanthe
Has Generative AI made writer’s block a thing of the past?
Can GenAI be a helpful tool in overcoming writer's block? Xanthe gathers opinions from PR peers.
The value of awareness, credibility and reputation
Xanthe shares her top tips for building a well-constructed PR campaign with Comms Business, a publication covering the ICT Channel
American investors, AI and living forever
Xanthe attended the Sifted Summit where she listened to funders and startups from the tech industry talking about everything from the latest trends, to thorny topics.
Cultural changes for PR success in Europe vs. the US
Xanthe offers some tips to help US companies connect more effectively with media on the other side of the pond.
Communicating in a crisis – not as easy as it looks
There's no silver bullet to handling a PR crisis - but there are some rules, which if you follow, should prevent you from making things worse. Xanthe shares her top tips in this blog.
Four Calling Birds – 20 years of Christmas greetings in PR
Corporate Christmas cards have come on a journey over the past 20 years - but Xanthe believes receiving a paper-based one is still the most enjoyable.