A year in four stories - our review of 2024
2024 has been busy - from elections to outages and outrage, there was a lot to take in. Here are our top stories from the year.
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‘Bring personality to your content’ - tips for using LinkedIn in 2024
How is LinkedIn changing and what does the future hold for the platform? Find out in this chat with Mark Williams, LinkedIn guru and host of the Informed Podcast
International Women's Day 2024 - celebrating Fourth Day’s inspiring women!
Hear from Fourth Day's inspiring women about what International Women's Day means to them and and the advice that they'd give to young women considering a career in PR.
Ethical Supply Chain Program
Positioning Ethical Supply Chain Program as a global leader in ethical practice
Our campaign helped raise awareness of the impact and importance of ESCP’s programs
Breaking the Fourth Wall... with Sasha El-Halwani, D2L
In our first edition of Breaking the Fourth Wall, Nikki speaks to Sasha El-Halwani, Integrated Marketing Manager at D2L, about how one conversation sparked a nine-month full funnel marketing campaign.
Why whitepapers are maligned but magnificent
Whitepapers can be a fantastic marketing tool to generate awareness and offer readers a way past a problem. Yet many miss the mark. Here we explain why.
Making a successful whitepaper
For your whitepaper to be a success you’ll need people to like it and share it. But if the design is poor, it will fall at the first hurdle.
4 things to think about before launching an international PR campaign
Launching your business in a new territory? Read Lizzie's top tips on international PR to ensure your communications translate.
Office politics: What's OK to share?
We all have different political views, so what's OK to share with your colleagues in the workplace?
Our favourite curry houses - Manchester and London
It's National Curry Week so we’ve shared our team's go-to spots for a great lunch in Manchester and London.