What is the right tone for coronavirus comms?
How should you speak to your customers, and potential customers, in light of the coronavirus crisis? Should it be business as usual? Or should your tone of voice be dramatically different?
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Cancel all plans for the weekend! Would you be ready to handle a crisis?
When disaster strikes, what's the first thing that businesses should do? Nikki shares a few crisis comms dos and don'ts with Manchester Digital
Over and out(age) - communications in a crisis
We reflect on one of the biggest IT outages in history and consider how the two tech companies at the heart of the crisis handled their communications
Has Generative AI made writer’s block a thing of the past?
Can GenAI be a helpful tool in overcoming writer's block? Xanthe gathers opinions from PR peers.
The value of awareness, credibility and reputation
Xanthe shares her top tips for building a well-constructed PR campaign with Comms Business, a publication covering the ICT Channel
B2B copywriting tips – taken from the world of journalism
Seeing as it’s National Storytelling Week (27th January - 4th February 2024), we thought this would be a great opportunity to share some tips on B2B writing - taken from the world of journalism
Fourth Day partners with 53two for pro bono public relations project
We're thrilled to announce a new partnership with Manchester-based independent theatre and arts venue, 53two.
The blurred lines between personal and brand reputation
Building an individual profile can be hugely beneficial for business - but how do you get it right? Nikki shares some key questions for CEOs, business leaders and marketing teams to consider.
Communicating in a crisis – not as easy as it looks
There's no silver bullet to handling a PR crisis - but there are some rules, which if you follow, should prevent you from making things worse. Xanthe shares her top tips in this blog.
2023. Like 2022, but better?
With 2023 just around the corner, Nikki shares her hopes, fears and crystal ball guesses on what might be in store for PR, digital, content and the world in general over the next 12 months