TopCV
Launching a US brand in the UK
Launching CV-writing service TopResume in the UK required more than a name change. To raise the profile of TopCV, Fourth Day needed to establish the reputation of its career expert Amanda Augustine.
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How to target and attract the right investors
We share some tips from the VCs at the latest MeetFounders Venture Capital Night on how startups can target and attract the right investors
The rise of the B2B influencer
What do you think of when you hear the word ‘influencer’? We look at what a B2B influencer actually is, how they can be valuable to your business, and how you can start working with one.
How lockdown has led us to embrace every occasion
PRs are well-versed in taking advantage of awareness days/weeks/months in the calendar to secure their clients some coverage.
Good news, bad news or escapism - what do we want from our media during a pandemic?
How have our media consumption habits changed during the coronavirus lockdown? Our London director, Xanthe, collected views from colleagues, partners and journalists on the subject.
International Women’s Day 2020: celebrating women in business
In celebration of International Women’s Day 2020, we asked some women (who are bossing life) what the day means to them, who they are inspired by...
Jobs in PR: What really stands out to employers?
About this time last year, I was travelling up to Manchester for my first interview with Fourth Day, a tech PR agency.
B2B influencer marketing: is #ad the next big thing?
What is a B2B influencer and how easy is it to get them to work with your brand? We look at the current state of B2B marketing and consider its future.
Don't let your marketing get lost in translation
When Bill Murray announced last month that he's to reunite with his Lost in Translation director, Sofia Coppola, for their new film On the Rocks...