Diary of a PR intern
Fourth Day's Summer intern, Biba Stern, shares what's she learned from her first experience of working in the PR industry.
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3 steps to content measurement: 'Can do' measurement part 3
Content marketing has become crucial for most companies. But are you matching up the tactics you're using to share the content with the metrics to judge how it is performing?
‘Can Do’ Measurement, Part 2: Measuring the impact of social media
Social media plays an important role in sales and marketing strategies. In Part 2 of our measurement series, Danny looks at how you should be measuring your activity on these platforms.
'Can Do' measurement, part 1: The truth about measuring PR
Measuring the value of PR, and its real impact, is something the industry has grappled with since its inception.
How ‘slow news’ has emerged in a fast-changing media landscape
The way we share and consume news has changed entirely with 24-hour news channels and social media. But a new journalistic style is emerging - we find out more about the growing trend of 'slow news.'
Diversity and reputation management in business - an interview with Olive Strachan MBE (Part 2)
In the second half of our interview, we asked Olive Strachan what businesses need to consider when it comes to diversity and inclusion
Diversity and inclusion in business – an interview with Olive Strachan MBE (Part 1)
In the first of a two part series, we sit down with Olive Strachan MBE to find out more about how she works with businesses on diversity and inclusion
“You’re on mute”: How Zoom has changed business etiquette
With many of us conducting our meetings virtually over the past few months, Caroline Fletcher looks at how our business etiquette has changed in this time.
Onboarding during a global pandemic - what's it like?
What is it like to join a company in the midst of a global pandemic? Our new Junior Account Manager, Caroline Fletcher, shares her experiences of remote onboarding.
Fourth Day's recipe for PR campaign success
The Fourth Day Christmas Bake Off is a fiercely contested event. But while we've been baking and tasting our festive treats, this got us thinking - what are the essential ingredients for...