Office politics: What's OK to share?
We all have different political views, so what's OK to share with your colleagues in the workplace?
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PR, the pound and politics – Fourth Day returns from its US adventure
We’ve just about recovered from our five-week stint in New York and Boston. It was a great chance to catch up with clients and partners.
Why whitepapers are maligned but magnificent
Whitepapers can be a fantastic marketing tool to generate awareness and offer readers a way past a problem. Yet many miss the mark. Here we explain why.
Is print media for the shredder?
With circulation figures for print media in decline, should publishers put their efforts into digital, or is there a reason to press on with increasingly costly print runs?
A year at Fourth Day - VR, a Twit and a lettuce
What a year 2022 has been! In her blog, Xanthe takes a look at some of Fourth Day's biggest talking points from the past 12 months.
“Next slide please.” How data will shape the post-pandemic news agenda
The pandemic has truly opened people’s eyes to the power of data, offering a huge opportunity for brands post-pandemic to help shape the news agenda and and get their voices heard.
International Women’s Day 2020: celebrating women in business
In celebration of International Women’s Day 2020, we asked some women (who are bossing life) what the day means to them, who they are inspired by...
Honest Talks: The Future of Work: Liverpool
We’re back with Honest Talks: The Future of Work - and this time we're heading to Liverpool to explore the big issues impacting our experiences of work and the way we interact with others.
From Queen Victoria to Kylie Jenner: A history of the influencer
Earlier this month, the word “influencer” was officially added to the English dictionary. Today, the term has become synonymous with social media platforms. But the idea of celebrity endorsements...
Too many baskets for your eggs - where to pitch in the digital age
Radhaika and Sarah Jane attended the PRCA’s ‘World of Media’ event in Manchester on Thursday, where the tug of war between print and online journalism was in full swing.