Ethical Supply Chain Program
Positioning Ethical Supply Chain Program as a global leader in ethical practice
Our campaign helped raise awareness of the impact and importance of ESCP’s programs
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Why whitepapers are maligned but magnificent
Whitepapers can be a fantastic marketing tool to generate awareness and offer readers a way past a problem. Yet many miss the mark. Here we explain why.
Office politics: What's OK to share?
We all have different political views, so what's OK to share with your colleagues in the workplace?
The Ethical Supply Chain Program selects Fourth Day as UK and International PR partner
We're thrilled to be working with the Ethical Supply Chain Program, promoting the organisation's quest to champion integrity, transparency and sustainability across international supply chains.
The rise of the B2B influencer
What do you think of when you hear the word ‘influencer’? We look at what a B2B influencer actually is, how they can be valuable to your business, and how you can start working with one.
2023. Like 2022, but better?
With 2023 just around the corner, Nikki shares her hopes, fears and crystal ball guesses on what might be in store for PR, digital, content and the world in general over the next 12 months
A year at Fourth Day - VR, a Twit and a lettuce
What a year 2022 has been! In her blog, Xanthe takes a look at some of Fourth Day's biggest talking points from the past 12 months.
What does chaos at Twitter mean for you and me?
Elon Musk's first week as owner of Twitter has been a whirlwind with mass sackings and new pricing models. Will we see him shaking things up for users and brands too? Paul shares some thoughts
Ban the billboard? Ooh no!
In her latest blog, Rachel takes a deep dive into the world of Out of Home (OOH) advertising, which she learnt more about during a campaign for our client, the Responsible Car Wash Scheme.
Can TikTok and Insta Take Over the Traditional News Industry?
A 2023 Reuters Institute report has found that more young people are accessing news on Tiktok. What are the implications of this? Dominik Jones shares his thoughts.