Our campaign highlighted the issue of non-compliance in hand car washes (HCWs), both to car wash owners/managers and to drivers. We created an Out of Home (OOH) campaign as well as raising awareness of the issue through regional media.
Successful media and celebrity influencer campaigns have helped to raise awareness of MHA and the fantastic work it does to enhance the later life experience. This has boosted the number of people wanting live and work at MHA care homes.
Telling the story of Kelda Wood's phenomenal challenge and achievement helped her to raise the funds she needed, and awareness of the work of her charity Climbing Out.
