Want to build your reputation across the water? Here are some things you should know

By Danny Ward

M any US companies have ambitions to expand into Europe – but negotiating different countries and cultures can be daunting.

Having worked with US businesses for over 20 years, we’ve gained a good understanding of the ambitions, successes and challenges of those crossing the pond.

We asked 53 US technology companies about their current plans for European expansion and the type of support they now want from agencies based within the territory.

Read the report to find out:

Where to start when drawing up a communications plan for a European launch
Why it’s important to think with a local mindset – and how to demonstrate this in your communications
What you should be looking for from an international agency